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Edit: Here’s the exact same clip on the standard YouTube Watch page.

courtesy of zagorath

Brandon Sanderson the fantasy author

For those uninterested in watching a youtube short (sorry), the theory is pretty simple:

COVID and the death of theatres broke the film industry’s controlled, simple and effective marketing pipeline (watch movie in theatres -> watch trailer before hand -> watch that tailer’s movie in theatres …) and so now films have the same problems books have always had which is that of finding a way to break through in a saturated market, grab people’s attention and find an audience. Not being experienced with this, the film industry is floundering.

In just this clip he doesn’t mention streaming and TV (perhaps he does in the full podcast), but that basically contributes to the same dynamic of saturation and noise.

Do note that Sanderson openly admits its a mostly unfounded theory.

For me personally, I’m not sure how effective the theatrical trailers have been in governing my movie watching choices for a long time. Certainly there was a time that they did. But since trailers went online (anyone remember Apple Trailers!?) it’s been through YouTube and online spaces like this.

Perhaps that’s relatively uncommon? Or perhaps COVID was just the straw that broke the camel’s back? Or maybe there’s a generational factor where now, compared to 10 years ago, the post X-Gen and “more online” demographic is relatively decisive of TV/Film sales?

  • Zagorath@aussie.zoneEnglish
    4·
    4 months ago

    It seems to me that 90s kid millennials and their young children are the current “mainstream”. And boomers have just shifted out of dominance in the past 5 years or so

    Once again, poor Gen Xers get ignored.

    • maegul (he/they)@lemmy.mlOPMEnglish
      3·
      4 months ago

      Ha. Yea. Having a boomer generation does these sorts of things. Like both X and Y (millennial) gens have also transitioned sharply from being young (and “stupid”) to now actually old and ridiculed by younger gens. The dominance of the boomers gen in size allowed their perspective over X and Y to culturally persist.

      • Zagorath@aussie.zoneEnglish
        3·
        4 months ago

        Yeah but at least we (millennials) exist in popular culture and the public discourse. You never even hear about gen X unless it’s someone pointing out how you never hear about them.