By default they do block quite a bit. The “Standard” tracking protection option in their Settings page says it blocks Social media trackers, Cross-site cookies in all windows, tracking content in private windows, cryptominers, and fingerprinters. They have a strict option with a disclaimer that it may break some sites or content that does a bit more.
So they’re already blocking as much as they reasonably can without affecting legitimate functionality, and they have an option to block even more.
As for “Why offer them anything?”, my guess is pragmatism. They’re a lot more likely to succeed if they propose a system where the users give up nothing but companies can thrive anyways, vs. a system where the users give up nothing and the companies in charge of everything just burn to the ground and die.
I notably don’t have a strong opinion on whether or not I think they’ll succeed with this feature. I think their intentions are pure, though, and that it legitimately offers no privacy risk to users at all. I think the best chance it has is something like government mandates. Maybe there’s also a future where they somehow get Google on board for PR reasons or something. I wish them the best of luck.
Yeah, you argument about pragmatism resonates with me. If all tracking was turned off over night that will break a lot of streams of revenue that many businesses/sites online rely on. Those businesses has grown because it has been possible and profitable to track you every step online. That does not mean that system needs to be preserved, or replaced with something similar. Markets adapt, we don’t have to help this business find new ways to make money.
And also, cross-site tracking is not necessary to do advertising, it just make is more cost efficient. I don’t accept the argument that they need my behavior data to have a working business.
Ads in newspapers have worked historically without the tracking. (Newspapers a hard time now though competing with the more profitable online ad business)
Also cookies have other functions aside from tracking your behavior, while this new feature only benefits ad/product analysis, with no direct benefit to the user of the browser. It’s essentially giving away information about my behavior, albeit without telling them who I am. (Indirectly users might benefit from having more ad-supported services online)
But sure, Mozilla is free to do what they want. I still like and use Firefox.
By default they do block quite a bit. The “Standard” tracking protection option in their Settings page says it blocks Social media trackers, Cross-site cookies in all windows, tracking content in private windows, cryptominers, and fingerprinters. They have a strict option with a disclaimer that it may break some sites or content that does a bit more.
So they’re already blocking as much as they reasonably can without affecting legitimate functionality, and they have an option to block even more.
As for “Why offer them anything?”, my guess is pragmatism. They’re a lot more likely to succeed if they propose a system where the users give up nothing but companies can thrive anyways, vs. a system where the users give up nothing and the companies in charge of everything just burn to the ground and die.
I notably don’t have a strong opinion on whether or not I think they’ll succeed with this feature. I think their intentions are pure, though, and that it legitimately offers no privacy risk to users at all. I think the best chance it has is something like government mandates. Maybe there’s also a future where they somehow get Google on board for PR reasons or something. I wish them the best of luck.
Yeah, you argument about pragmatism resonates with me. If all tracking was turned off over night that will break a lot of streams of revenue that many businesses/sites online rely on. Those businesses has grown because it has been possible and profitable to track you every step online. That does not mean that system needs to be preserved, or replaced with something similar. Markets adapt, we don’t have to help this business find new ways to make money.
And also, cross-site tracking is not necessary to do advertising, it just make is more cost efficient. I don’t accept the argument that they need my behavior data to have a working business.
Ads in newspapers have worked historically without the tracking. (Newspapers a hard time now though competing with the more profitable online ad business)
Also cookies have other functions aside from tracking your behavior, while this new feature only benefits ad/product analysis, with no direct benefit to the user of the browser. It’s essentially giving away information about my behavior, albeit without telling them who I am. (Indirectly users might benefit from having more ad-supported services online)
But sure, Mozilla is free to do what they want. I still like and use Firefox.