The researchers have discovered that automatic content recognition (ACR) tracking is active most of the time, even when TVs are used as “dumb” HDMI devices. In other words, the TV manufacturers are monitoring your private moments as well. There’s apparently no monitoring of streaming content in the UK, but there is in the US.
The only good news is that these TVs can seemingly be configured to disable ACR, provided the owners know this activity is taking place and are able to find the right settings. (I recently looked at the configuration of our TVs again, and understanding the various settings was far from easy.)
Another alternative is don’t connect your TV to the internet.
I’ve always wondered if smart TVs have some other way to phone home with your info in lieu of a WiFi connection like SIM cards or LoRa solutions.