The increase was due to higher prices, not additional services. Nearly half the people surveyed said they would cancel their favorite streaming service if monthly prices went up another $5, the study said.

If your business model is to trick people into signing up for an indefinite monthly payment and forget about it while you keep raising the price to extract more out of your suckers, it’s no surprise that people are cancelling your service. Considering how fragmented these profiteers are with the service they provide, people are voting with their wallet that they are paying these services to wstch specific shows or kind of shows.