From September 2023, we will be gradually rolling out our new unique search offer. This will happen over several months and won’t apply to everyone at the same time. This means that when you search through Ecosia, we work with either Microsoft Bing or, with your consent, Google to provide you with search results and ads. In order to do this, we automatically collect data required by search partners to prevent bot attacks and ad fraud - which includes your IP address and search terms.

For a growing number of users we can now provide Google results and advertisements. In order to supply these results and ads, Google requires a cookie to be set on your browser and access to your device’s local storage to store information. We will ask for your consent before doing this and if you do not agree, we will provide non-personalized results from Microsoft Bing.

In order to provide non-personalized Microsoft Bing results and ads, we are contractually obliged to implement Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, as well as sharing your IP address and search terms. This behavioral data is captured in individual search sessions and is not tied to a user profile unless you consent. The processing of this data is necessary for the provision of our service. Although Ecosia does not use this information, it is used by Microsoft Bing for site and advertising optimization, as well as fraud protection. For more information about how Microsoft collects and uses your data, visit Microsoft’s privacy statement and Microsoft Clarity documentation.

Microsoft Bing does also offer personalized search results and ads. This service requires a cookie to be set on your browser which creates a personal profile. We will ask for your consent before enabling this and you can change your choice at any time in your cookie preferences. More information on cookies and how to take control of your preferences can be found in the “What about cookies?” section.