YouTube expanded a “test” that threatens to cut off users who don’t turn off their ad blocker. Developers of the tools are scrambling to respond.
YouTube expanded a “test” that threatens to cut off users who don’t turn off their ad blocker. Developers of the tools are scrambling to respond.
It also spurred record installs of ad blockers. What we’re seeing is people swapping which adblocker they’re using, looking for ones that work better.