Spotify collects a lot of data on us and unlike Facebook, Google or even TikTok. For some reason, we’re cool with it. It’ll shock absolutely nobody that people are increasingly concerned about what data big tech are taking from us and yet, Spotify’s most viral campaign is one that literally shows off how much data they’ve taken from you. In this video we’re going to look at the history of Spotify Wrapped, and how Spotify made data mining cool. Subscribe - http://www.youtube.com/channel/UC0HAW8tgFA_xEmeUupuRwiA?sub_confirmation=1 Chapters - 📺 0:00 - Intro - Spotify Wrapped makes data mining cool, but how did it achieve this? 📺 0:28 - Part 1 - A History of Spotify Wrapped 📺 2:40 - Part 2 - Expression and Identity 📺 4:29 - Part 3 - Spotify Wrapped Data 📺 6:53 - Part 4 - Emotional Surveillance 📺 8:21 - Part 5 - Copycats // Wrapping it up VIDEOS MENTIONED IN THIS VIDEO 👌 Spotify's responsibility to its users - https://youtu.be/hVyxaoTEdUI 👌 The real reason Tesla, Amazon, Google and Facebook patent things - https://youtu.be/CKzE1BYHG4o 👌 Facebook Year in Review / wrapped and how it is broken - https://youtu.be/ej27YmW55bs OTHER VIDEOS - Facebook - 👉 The Evil Business Model of WhatsApp - https://youtu.be/YumfmeBYPhQ 👉 How Facebook uses your period data to sell you stuff - https://youtu.be/WazCiuVKlbY 👉 Facebook Shadow Profiles explained - https://youtu.be/sR8M8hZxuPo 👉 Every toxic thing Facebook did in 2021 - https://youtu.be/aRWB81qrzts 👉 Can Facebook be forced to delete the algorithm? Yes, here's why. https://youtu.be/fHZftxVdeGM Amazon - 👉 Amazon Go's toxic longterm plan - https://youtu.be/YQCpHVWxUrE 👉 Every toxic thing Facebook did in 2021 - https://youtu.be/ha4_2GS2_HA Twitter - 👉 Why is Twitter so toxic - https://youtu.be/lT7e_P8rfuk Everything else - 👉 Why Tinder ruined your dating life - https://youtu.be/pNR2We-Srro 👉 The Rise of Dark Patterns - https://youtu.be/cjMbtDcHL7k 👉 All the privacy issues in Clubhouse app - https://youtu.be/HfZJZl22mg0 👉 8 counter-arguments to common privacy misconceptions - https://youtu.be/7RcjYdn3I5U 👉 You're wrong about the value of NFTs - https://youtu.be/zfPYMRbSne4 👉 How social media has changed how we talk - https://youtu.be/gZ-nW2kRkuY 👉 Here's why you don't read the terms of service - https://youtu.be/zni2DiCQ7rU ———————————— 💬 let's chat about data / privacy / the internet on Reddit - https://www.reddit.com/r/TheInternetExplorers 💬 I've also got a Discord - https://discord.gg/rGcht3SJyV ✍️ Follow on Twitter http://Twitter.com/Thismademecool 📧 Join the mailing list - https://bit.ly/30eHZ7I ✨ Join the internet explorers on Patreon - https://www.patreon.com/SimonCaine 🎧 My podcast - https://podcasts.apple.com/gb/podcast/ask-the-industry-podcast/id946220937 ———————————— All elements were created by me, comedian Simon Caine. ———————————— #Spotify #SpotifyWrapped #Spotifywrapped2023 ———————————— My gear (affiliate links) Camera - https://amzn.to/2YezaZl Lens - https://amzn.to/2Y1yjuQ Ring light/stand - https://amzn.to/3gTKhiI Software - https://amzn.to/2Y449Hr Graphic Tablet - https://amzn.to/3gOXGbX Green screen - https://amzn.to/3ePYD1H Phone - https://amzn.to/323MtPF ———————————— This is the best for the algorithm... no need to read it (I've been told it's important / helpful) Simon Caine is an English award-winning comedian, writer, author, podcaster and human based in Edinburgh Scotland. He makes a video a week, released every Sunday. Over the last decade, he's performed all over the world, from London to NYC to Australia. His most recent show "every room becomes a panic room when you overthink enough" got 5* reviews at the Edinburgh Fringe where he sold out the run. Previously he opened for Trevor Lock, Ben Miller and Henry Ginsberg as well as gigged on the same bill as people like Terry Alderton, Mark Dolan, Matthew Crosby and Bec Hill. He's been featured in the Huffington Post “Tweets of the Week” feature several times and had jokes/writing appeared in The Poke and other publications. He hates writing in the third person.