TL;DR: We've been on the Cloudflare Business plan ($250/month) for years. They suddenly contacted us and asked us to either pay them $120k up front for one year of Enterprise within 24 hours or they would take down all of our domains. While this escalated up our business we had 3 sales calls with them, trying to figure out what was happening and how to reach a reasonable contract in a week. When we told them we were also in talks with Fastly, they suddenly "purged" all our domains, causing huge downtime in our core business, sleepless nights migrating away from CF, irreparable loss in customer trust and weeks of ongoing downtime in our internal systems.
You’ve misunderstood the issues completely. They had no issue with paying more. The issue is with the extortion of demanding they pay for 12 months up front, the 40x increase (7 million visits a month is 3 visits per second on average; not huge - definitely doesn’t cost $10k/month), the terrible communication, and the retaliatory shutdown of their account. If you can’t see the issue with any of those I’m not sure what’s wrong with you.
Consider how Cloudflare should have handled this:
Cloudflare are the clear villains here, assuming none of this is an outright fabrication, which seems unlikely based on the similar experiences of other people. You desperately grasping at the fact that its a casino to swing the moral balance is hilarious. Why do you want to defend Cloudflare so much? Do you have shares in them or something? (Pretty sure I do.)