Peta has urged the paint manufacturer Farrow & Ball to rename colours that “normalise exploiting animals”.

Citing the colours Dead Salmon, Smoked Trout and Potted Shrimp, Peta said in a letter to Farrow & Ball’s colour curator that “renaming animal product-monikered paints would be a fun way to appeal to more conscious consumers”.

The letter also states that the colours Au Lait and Skimmed Milk White normalise the exploitation of cows, who on dairy farms are taken from their mothers within 36 hours of birth.

Crediting Farrow & Ball for having a range that is entirely cruelty-free and mostly vegan, Taylor said that making these changes would “make the range even more inclusive”.

    • @[email protected]
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      25 days ago

      Probably the person that sampled the color. Why call it for anything else than what color was sampled?

      Dead fish pop up in some video games ya know, so do zombies and skeletons and whatnot. Why call a color anything other than what it is?

      • The Octonaut
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        1025 days ago

        If you’re not familiar, Farrow & Ball is a trendy interior wall paint brand for posh people who like to initiate conversations by pointing out the quirky name of their overpriced paint. The name is part of the product being sold.

        • @[email protected]
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          425 days ago

          To be fair, these days they’re all at it. For instance, Dulux has ones like “Poisoned Apple” and “Treasured Memory”, and I’m pretty sure Wilkos used to have one called “Oaty Dreams”.

      • @zero_spelled_with_an_ecks
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        425 days ago

        Why? Marketability. Sure, the color may match, but I wouldn’t paint my walls with it.

        On the other hand, I’d totally paint space orks snot green. But I don’t think that’s Farrow & Ball’s market.

        • @[email protected]
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          -125 days ago

          Game / Video Production assets. I’d never paint my walls with any of those disgusting colors, unless it was for a prop set for a horror movie or something.

    • ᴇᴍᴘᴇʀᴏʀ 帝OPM
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      725 days ago

      I think a lot of their paint names are just to make people stop and go “wait, what now?” Then you look up their range and suddenly your walls are Wevet and your kitchen cabinets are Elephant’s Breath. If nothing else it gives your colour choices a back-story that grey and darker grey wouldn’t provide.

    • @[email protected]
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      324 days ago

      Could be worse.

      ‘Dead Monkeys are to split up again, according to their manager Lefty Goldblatt. They’ve been in the business now ten years, nine as other groups. Originally the Dead Salmon, they became, for a while, Trout, then Fried Trout, then Poached Trout In A White Wine Sauce, and finally, Herring. Splitting up for nearly a month, they reformed as Red Herring, which became Dead Herring for a while, and then Dead Loss, which reflected the current state of the group. Splitting up again to get their heads together, they reformed a fortnight later as Heads Together, a tight little name which lasted them through a difficult period when their drummer was suspected of suffering from death. It turned out to be only a rumour, and they became Dead Together, then Dead Gear, which led to Dead Donkeys, Lead Donkeys, and the inevitable splitup. After nearly ten days, they reformed again as Sole Meunière, then Dead Sole, Rock Cod, Turbot, Haddock, White Bait, the Plaices, Fish, Bream, Mackerel, Salmon, Poached Salmon, Poached Salmon in a White Wine Sauce, Salmon Meunière, and Helen Shapiro. This last name, their favourite, had to be dropped following an injunction, and they split up again. When they reformed after a record-breaking two days, they ditched the fishy references and became Dead Monkeys, a name which they stuck with for the rest of their careers. Now, a fortnight later, they’ve finally split up.’