The old logo also looked far more professional and serious, which is exactly what you want if you’re setting yourself up as a serious alternative to Google and Chrome.
They already had a tough time becoming known, with this logo that doesn’t link well to Mozilla this is becoming even harder. If you took a random person and asked them who the new logo was for, they wouldn’t know. With the Moz://a logo, they could easily figure it out.
The chosen colours are also too harsh. The activists/hackers/whatever already likely use Firefox. It’s exactly the pond they shouldn’t be fishing in. They should focus on a brand messaging that demonstrates reliability, performance and ease-of-use, being the choice for the casual user. Because that’s the market they need to win.
The old logo also looked far more professional and serious, which is exactly what you want if you’re setting yourself up as a serious alternative to Google and Chrome.
They already had a tough time becoming known, with this logo that doesn’t link well to Mozilla this is becoming even harder. If you took a random person and asked them who the new logo was for, they wouldn’t know. With the Moz://a logo, they could easily figure it out.
The chosen colours are also too harsh. The activists/hackers/whatever already likely use Firefox. It’s exactly the pond they shouldn’t be fishing in. They should focus on a brand messaging that demonstrates reliability, performance and ease-of-use, being the choice for the casual user. Because that’s the market they need to win.