We used to have japanese sites where you could watch a few ads, and maybe pay for premium for extra content and earlier access, and otherwise read manga for free, but then VISA and Mastercard shut down those sites because they contained adult content.

If we want easier access to anime and manga, we must first start with slapping a giant anti-trust lawsuit on these companies while Japan implements their new law forbidding payment processors from being able to pick and choose the content they allow.