Jack had heard a lot about the invite-only social media group Blokes Advice when he decided to apply to become a member. The group pitches itself as a place men can go for support when life gets hard and is affiliated with Better Bloke Project, a men’s mental health charity.

But Blokes Advice has also been accused of harbouring a culture of toxic masculinity. It didn’t take long for Jack to experience the group’s dark side firsthand.

When Jack was accepted into the group, he found all members were required to post a photo of a woman they rated a “10” for attractiveness before asking a question on the chat. He noticed the thread sometimes contained comments that were misogynistic and degrading towards women.