Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top - title link - position of the snippet.
Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top - title link - position of the snippet.
Why tho? At a wild guess, site names might hide fraudulent sites, but still seems odd.
Seeing both the site name and the web address being consistent is a green flag for me. Only seeing one or the other would be a downgrade.
Making the address more prominent would be a better way to focus the attention on the address.
Yeah, completely agree, I just can’t think of any other remotely plausible reason for testing the change. Could just be change for the sake of change :/
Edit: maybe to combat title abuse, e.g. Change the website title to “>>> Click here for penis pills<<<” to get idiots to click?
Google has gone full on evil, so there must be something malicious behind it.
Maybe they want the businesses with abbreviated names to be clicked on less than spam sites that have full names.
The shit must infitafy