Depends on the business. I get the “line must go up” mentality in corporate environments, but I’m thinking of simple manufacturing or retail businesses where it could be as simple as “we need to sell enough coffee to pay for the tables, chairs, flooring, machines to make the coffee, etc etc etc”
“Risk” in this context too often refers to the risk of a number in a portfolio going down, not somebody’s actual personal life getting messed up.
Depends on the business. I get the “line must go up” mentality in corporate environments, but I’m thinking of simple manufacturing or retail businesses where it could be as simple as “we need to sell enough coffee to pay for the tables, chairs, flooring, machines to make the coffee, etc etc etc”