LDS Church kept the lid on its $100B fund for fear tithing receipts would fall, account boss tells Wall Street Journal
www.sltrib.com
Latter-day Saint officials kept the size of the church’s $100 billion investment reserves secret for fear that public knowledge of the fund’s wealth might discourage members from paying tithing, according to the top executive who oversees the account.

They are required to talk about anything over $100 million but they “didn’t want people to be discouraged about tithing to them.”

I was looking up if they owned any Pepsi stock still and apparently if they do, they’re not talking about that either.