A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.

The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.

  • @[email protected]
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    321 year ago

    AppLovin? What kind of a stupid name is that? What, are they trying to be an Irish R&B singer?

      • @derpgon
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        11 year ago

        I heard it could’ve been Aladeen, but they didn’t know if it was too positive or negative.

    • geosocoOP
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      51 year ago

      They hired the same marketing firm to come up with a name that McDonalds’ used.