Launched during the pandemic with a playbook to shoot $150 million-plus seasons with no pilots, the Disney unit is undergoing growing pains and seeing the logic of "traditional TV culture."

Disney is apparently (re)discovering that they need to treat TV shows like…TV shows.

The studio also plans on having full-time TV execs, rather than having executives straddle both television and film.

“We need executives that are dedicated to this medium, that are going to focus on streaming, focus on television,” says Winderbaum, “because they are two different forms.”

It also is revamping its development process. Showrunners will write pilots and show bibles. The days of Marvel shooting an entire series, from She-Hulk to Secret Invasion, then looking at what’s working and what’s not, are done.

  • @[email protected]English
    2•9 months ago

    There has been good MCU content that actually has coherence - Agents of Shield, She-Hulk, Loki - but they’ve effectively had Showrunners.

    Why Marvel thought it was optional, and everything could be fixed with editing in post is bizarre, but I’d argue that they’re just at the extreme end of a continuum.

    Even with showrunners, some of the early seasons of the new era of Star Trek seems to have fallen into the same trap. To many big ego EPs each doing what they want and Kurtzman trying smooth it all out with editing in post.

    Osunsami has kept coherence in the direction of Discovery in Toronto, but Picard season one and two was all over the place, frequently ignoring the tone laid down by Hanelle Culpepper in the pilot.