Exclusive Data: Twitter Is Shrinking Under Elon Musk
www.bigtechnology.com
Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

  • snoweA
    1·
    1 year ago

    social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then. Forum software existed for decades at that point. At no point in time has forum software ever been included in anyone’s social media definition, except it seems like you.

    • 14th_cylon@lemm.ee
      11·
      1 year ago

      Social media has a strict definition social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then.

      of course, sweetie. and just out of curiosity, what strict definition from some respectable authority other than you are you working with? 😂

      social media, n. Websites and applications which enable users to create and share content or to participate in social networking.

      social media, noun : forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)

      long story short, social media is more than facebook.

      social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then. Forum software existed for decades at that point.

      yes, they did. decades before facebook. you just said that. what you probably wanted to say is that the term didn’t come out until… well here is the news for you. the term usually comes after the phenomenon it is describing, not the other way around. it doesn’t work like “hey guys, i have cool term - social media - now we just have to invent some” 🤣

      anyone’s social media definition, except it seems like you

      nice projection there. have fun.