SATURDAY AM UPDATE: The last-minute push for The Marvels with an appearance by star Brie Larson on The Tonight Show and at a theater in NYC post-actors strike have not moved weekend grosses any hig…
So the exact opposite strategy that Disney used for decades, artificially creating scarcity to increase the value of their content. “Icing” was the term used to describe it.
How times have changed.
I actually had no idea this was out already. I’ve been watching Loki. It really seems like they should have spaced these further apart.
Loki is fantastic.
No. You crowd out your competitors. That’s how you win.
Works in the grocery store. Works with movies.
So the exact opposite strategy that Disney used for decades, artificially creating scarcity to increase the value of their content. “Icing” was the term used to describe it. How times have changed.
Quarterly earnings über alles.