I don’t know about freeze drying, but when I was a kid, I remember most people getting orange juice concentrate in a frozen tube that you would defrost and add water to.
I still use frozen juice tubes! The stores near me used to have a great selection but now it’s apple or orange. Honestly tastes similar to most of the name brand stuff.
I don’t know about freeze drying, but when I was a kid, I remember most people getting orange juice concentrate in a frozen tube that you would defrost and add water to.
Frozen concentrate is still common.
I think it was the only affordable option when I was a kid.
We get a lemonade or a lime concentrate and mix that with 2L of chilled seltzer. It is delicious!
I grew up with Five Alive. I believe it also came in a tube version.
That stuff was so good. Gonna have to look for it now.
you can still get frozen concentrate. but what was once 2 or 3 doors worth of freezer section in the grocery store is now just one or two shelves.
I still get it. I feel like it saves space and trips to the store, and plastic waste.
But yeah it’s much less popular than it was in the 80s. Not sure why that shift occurred. People don’t want extra work maybe.
Buying the juice feels more “natural” and the American consumer has a section that wants to eat healthy without actually buying produce.
lol but even the bottles say it’s from concentrate. So I don’t get it. And it’s more expensive to ship. Water is heavy.
the higher profit margin “not from concentrate” also exists and is what’s advertised more.
That’s why I said “feels” and not “is.”
I still use frozen juice tubes! The stores near me used to have a great selection but now it’s apple or orange. Honestly tastes similar to most of the name brand stuff.