Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

    • @[email protected]English
      4•5 months ago

      I recently got a fresh Hulu acct and it’s funny watching them try to figure out what I “am” while they just cycle through the dating app ads.

      One commercial will be a christian dating app, the next will be a black dating app, the next will be a latino dating app, the next a farmers dating app. It’s hilarious and I’m not exaggerating at all. I’m sure if I started interacting with anything they’d start narrowing my demographics down but for now the algorithm seems to be trying a shotgun approach and it’s a little bit amusing.