Advertisers slashed spending on X by more than 55% ahead of this year’s Super Bowl::Top advertisers including NFL Enterprises, McDonald’s, and YouTube, spent $48.4 million on X ads in 2022 — last year, they spent just $21.1 million.
Advertisers slashed spending on X by more than 55% ahead of this year’s Super Bowl::Top advertisers including NFL Enterprises, McDonald’s, and YouTube, spent $48.4 million on X ads in 2022 — last year, they spent just $21.1 million.
TIL 45% of last year’s Twitter ad revenue came from racists, misogynists, homophobes, transphobes, xenophobes, antisemites and other conservative bigots.