It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.

But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?

How is that model working? How is that holding up as a marketing technique???

  • @[email protected]
    6•5 months ago

    Thank you very much! These answers are very insightful.

    I think these points brought the point home on why some of their decisions seem absurd for me:

    ads are common in mobile games and mobile games are trying to sell to people already playing mobile games

    Once they’ve peaked, they’ve “served their purpose” in the companies eyes.

    On top of that, by the time the game comes out, people likely won’t remember the ad, and they very likely won’t remember it was a bait.

    mobile player pool is gargantuan