I don’t get it. Her music is sometimes catchy but otherwise unremarkable, from the songs I’ve heard. How does she break all these records and accumulate so much fame and wealth?

She’s pretty, but a lot of singer songwriters are, especially those with makeup and costume people, a support staff.

Is there something else to her that people like?

I’m confused about what makes her so apparently unique or phenomenal.

Update: there are so many things that make swift unique or phenomenal.

I’ve received tons of great answers from people that have helped me understand, like piecing together a jigsaw puzzle, many factors that makes swift different and consequently more successful than her peers.

Clever lyrics, top-tier production, sharing autobiographical and emotional points in her life very directly, apparent honesty with few or no public blemishes, creating a community of fans through Easter eggs and house parties and unconventional, but always personal methods, an early start supported by wealthy parents, she keeps winning against abusers, and her music itself is popular and fun.

Those are just a few of the puzzle pieces contributed here, and a dive into this post is a pretty good explanation of many of the factors that must be contributing to her phenomenal success and recognition, that set her apart from other pop stars, even pop stars who were phenoms in their own right.

This is a very educational post, thank you to everyone who has contributed.

  • @[email protected]OP
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    5 months ago

    Thanks, I really appreciate your perspective.

    A lot of what you said rings true and certainly fits in puzzle piece-wise with everything else

    • NotNotMike
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      5 months ago

      My wife has just informed me of the latest Easter egg, to further explain the marketing prowess and give an example.

      She has changed her profile picture to black and white, rather than full color. While trivial to non-Swift fans, this is a red alert to her die-hards. I haven’t heard many of the theories yet (my wife often distills them down to the most reasonable for me, thankfully), but her favorite so far is that it is signaling her intent to release the “Taylor’s version” (re-recording) of her album Reputation, which is one of her most popular albums and has a black and white theming. This is the kind of puzzles and theory crafting thst many Swift fans find so enthralling

      • @[email protected]OP
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        145 months ago

        Ha, okay, so there’s a whole puzzle culture to everything she presents. Yes, that would attract a lot of people as well. Thanks