I understand that they want to give some F1 credentials to their revived Alpine brand, but not the way they did it.
Car branded teams nowadays tend to have a distinctive colour.
Ferrari? Red
McLaren? Orange/Papaya
Mercedes? Silver (now black)
Aston? Green
Renault? Yellow
First year, it was fine. They had a beautiful blue livery with French accents.
Blue is a bit random in F1, as a lot of teams use/ have used it traditionally.
Alpine had a chromish tint to it that made it kind of special though.
After that, they partnered with BWT and this is when they traded money for recognition. First races had the pink cars that are just Racing Point to the casual viewers and then they settled for an unpleasant mix of pink/blue which makes them look like a customer team.
Add to this the constant battle to be more than a semi- succesful midfield car and you have a really weak brand.
The only team that I care less about are Alpha Tauri, who seem to be just there so the grid does not feel empty.
Marko said they’re dropping AlphaTauri name since it isn’t really helping the clothing brand anyway but there hasn’t been news on the new team name yet
Autosport podcast “confirmed” that it won’t go back to Torro Rosso though. Which I think is a mistake. It’s the perfect name for the Italian baby Red Bull
I understand that they want to give some F1 credentials to their revived Alpine brand, but not the way they did it.
Car branded teams nowadays tend to have a distinctive colour.
Ferrari? Red
McLaren? Orange/Papaya
Mercedes? Silver (now black)
Aston? Green
Renault? Yellow
First year, it was fine. They had a beautiful blue livery with French accents.
Blue is a bit random in F1, as a lot of teams use/ have used it traditionally. Alpine had a chromish tint to it that made it kind of special though.
After that, they partnered with BWT and this is when they traded money for recognition. First races had the pink cars that are just Racing Point to the casual viewers and then they settled for an unpleasant mix of pink/blue which makes them look like a customer team.
Add to this the constant battle to be more than a semi- succesful midfield car and you have a really weak brand.
The only team that I care less about are Alpha Tauri, who seem to be just there so the grid does not feel empty.
Alpha Tauri should rebrand back to Torro Rosso.
Marko said they’re dropping AlphaTauri name since it isn’t really helping the clothing brand anyway but there hasn’t been news on the new team name yet
Autosport podcast “confirmed” that it won’t go back to Torro Rosso though. Which I think is a mistake. It’s the perfect name for the Italian baby Red Bull
Yeah but it’s probably not Italian for long. They will probably move over to England and will work closer with Red Bull. At least that’s the rumours
Gonna cost a lot to rebuild those facilities to England, unless they just borrow/rent Red Bulls tunnel and factory if that’s allowed
Apparently they’re not going to be AlphaTauri in the future. Thought I read something about that
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Wasn’t it also partly about some accounting benefit for Renault? I feel like I recall reading about that.