Why would any social media company bid the real value of the property when the real value falls to zero in nine months?

I could see Google buying the brand even without the secret algorithm, and now the next app update will start showing YouTube Shorts. Or maybe they would just start showing “tiktoks” in the YouTube app, with no mention of yt shorts.

Meta seems like a possible choice too. Hell, maybe Elon Musk will waste billions of dollars ruining it and throwing away an extremely popular brand.