It’s funny that Microsoft fucked up the branding so bad that half of these comments are about GitHub Copilot — a specialized, useful tool for experienced developers to speed up rote tasks — and the other half about their whole “Shoehorn AI into everything.” strategy. And Bing Chat is also now Copilot, apparently? Is Cortana now Windows Copilot? Is there an Xbox Copilot that plays Starfield for you?
Remember that internal Microsoft video that leaked where a marketing person was begging them to use Apple’s iPod box designs instead of their usual ones:
https://youtu.be/EUXnJraKM3k?si=3aAZ9xulggtHDVp6
It was apparently 17 years ago but it’s still true that Microsoft can’t brand things for shit.
It’s funny that Microsoft fucked up the branding so bad that half of these comments are about GitHub Copilot — a specialized, useful tool for experienced developers to speed up rote tasks — and the other half about their whole “Shoehorn AI into everything.” strategy. And Bing Chat is also now Copilot, apparently? Is Cortana now Windows Copilot? Is there an Xbox Copilot that plays Starfield for you?
Remember that internal Microsoft video that leaked where a marketing person was begging them to use Apple’s iPod box designs instead of their usual ones: https://youtu.be/EUXnJraKM3k?si=3aAZ9xulggtHDVp6
It was apparently 17 years ago but it’s still true that Microsoft can’t brand things for shit.
There is a setting for Xbox Controllers to use two of them like it’s the same one called Copilot.
Co Xbox Windows pilot
Co pilot pilot for Microsoft Flight Sim 2025
Well copilot is the category of those assistants. Most other companies call them copilots too, even in B2B space