In this case, I’m referring to the notion that we all make minor sacrifices in our daily interactions in service of a “greater good” for everyone.
“Following the rules” would be a simplified version of what I’m talking about, I suppose. But also keeping an awareness/attitude about "How will my choices affect the people around me in this moment? “Common courtesy”, “situational awareness”, etc…
I don’t know that it’s a “new” phenomenon by any means, I just seem to have an increasing (subjective) awareness of it’s decline of late.
Advertising is 100% an arms race. It’s probably one of the most destructive things to the social fabric and goodwill in society right now.
Proactive truth, honesty, and disclosure should be the priority of companies when reaching the market. Instead we get entertainment, vague claims and absurd lies.