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return2ozma@lemmy.world to Not The Onion@lemmy.worldEnglish · 1 year ago

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

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It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

return2ozma@lemmy.world to Not The Onion@lemmy.worldEnglish · 1 year ago
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For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
  • Serinus@lemmy.world
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    1 year ago

    It’s only a dollar here

    for… water.

    • corsicanguppy@lemmy.caBanned
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      Removed by mod

      • Taser@lemmy.dbzer0.com
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        1 year ago

        Maybe the appeal is the “cool factor”. Here’s 2 examples I could think of. At work, you want to stand out from the “water bottle” people. At parties/bars maybe you don’t want to drink alcohol, but still want something in your hand while you’re mingling.

        • Serinus@lemmy.world
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          It’s honestly a fine product. It’s just overpriced by about 2 or 3 times what it should be.

        • DragonTypeWyvern@literature.cafe
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          The appeal was people who don’t drink alcohol get some water that lets them fit in with the drinkers at first glance.

          And it doesn’t make it clear they’re judging everyone around them for lack of palate and sense.

          (Maybe that’s just me)

    • Zammy95@lemmy.world
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      1 year ago

      I mean, buying a bottle of water is at least a dollar too.

      • The Menemen!@lemmy.world
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        1 year ago

        At the super market? I pay 0,29€ for 1,5l or 0,15€ for 0,5l.

        If it is at a gas station 1$ seems really cheap though.

        • Serinus@lemmy.world
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          1 year ago

          Agreed, but you won’t find this stuff in a gas station for $1. That’s not how you make a billion dollars.

    • Default_Defect@midwest.social
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      Some people live in places where the tap water tastes like chemical asshole. Or they travel. Whatever the reason, buying water happens.

    • Jimmycakes@lemmy.world
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      That’s a great price for water

      • DragonTypeWyvern@literature.cafe
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        1 year ago

        For water in a container.

    • 🇰 🌀 🇱 🇦 🇳 🇦 🇰 🇮 🏆@yiffit.net
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      Cheaper than $2+ for water. Which is what I’d have pay for any other brand here.

    • ArmokGoB@lemmy.dbzer0.com
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      1 year ago

      I share a sink with other people. I’ll take my water in sealed jugs, thanks.

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