They couldn’t figure it out for consumers, but their machine learning systems based around natural language processing are based on mostly the data they gathered from people using Cortana. They just pivoted her to be a business tool instead. She was also the basis for the chat bot AI tools prior to the LLMs. Azure and its offerings are a very interesting beast.

They did eventually capitalize it, they just realized the consumer-facing version wasn’t working so they retooled it for corporate.