How Neopets’ nostalgic revival tripled users in six months
www.theguardian.com
An icon of millennials’ childhoods languished for nearly two decades. Now it’s attempting a comeback – banking on the fact that it hasn’t changed at all

With efforts to resuscitate Neopets ramping up, monthly users have nearly tripled to 300,000 in the past six months, and the company is on track to be profitable by the end of 2024, [current Neopets Team CEO] Law said.

Also notable:

Law said that rather than cracking down on fan-created components, the company is embracing them. It launched a “Neopass” login system that allows users to access games across the Neopets system, including third-party and fan-made games.

  • FIash Mob #5678
    6•1 month ago

    I mean, it’s legitimately a bright spot.

    But with November of this year likely heralding the legitimacy of fascism in the US, it’s incumbent upon us to try enjoy the silly shit before that comes along.

    • @[email protected]
      9•1 month ago

      You speak as if it’s already decided. It’s incumbent upon us to enjoy the silly shit and do our damnedest to prevent the fascist rise.

      Go play some Neopets, and stop listening to news orgs for a while (you’ve likely already decided who you’re supporting, anyway), especially the ones who trade in the 24h News Cycle; they have a vested interest in selling rage, not nuanced journalism. Hope eats into their profit margins.

      • FIash Mob #5678
        4•1 month ago

        You speak as if it’s already decided.

        I think it is. Trump won in 2016 because people were largely impoverished and Democrats didn’t do anything about it. The impoverishment is worse now.

        BUT, that does make it more important to enjoy the silly shit. Absolutely.

        • @[email protected]
          9•1 month ago

          I think Trump won, because people underestimated him and thought it was somebody else’s problem to go vote.

          We will have to agree to disagree, plus, I don’t want to derail this Gaming community into a political debate. Enjoy your games! If you see a golden Shoyru, it might be mine.