And if you crank it up enough, it becomes like a Snapchat filter for your voice.
That was in fact the initial idea behind it and it was used like that for some time (pitch correction only) until Cher came along and started that stupid trend of deliberately misadjusting the plugin to make the voice sound super unnatural. I will never understand how that awful sound could become the norm and ruin so many genres all over the world. To me, even after all those years of this shit being normalized, it still just sounds like someone fucked around with the autotune setup.
Depends if you talk about autotune for correction pitch or as a style like rappers do.
And so, as humanity reaches new peaks of digital audio fidelity, people decide to dumb down vocal audio quality.
This is why we can’t have nice things.
Ironically, autotune is more akin to pixelating an image.
A bit off-topic, but if you want to hear really good use of autotune, check out Lügen. It means “Lies”. Check out the translation too - the autotune starts right at the moment the singer admits to lying compulsively, even to himself.
“beauty”
I really dislike autotune, especially how it’s used by rappers. T-Pain used autotune a shit ton, and then one day I realised that this is the voice he has.
Why the hell is he using autotune when he has that voice!?
He used it to deliberately sound different, for the sole purpose of standing out from the crowd to get attention. Which he (sadly) succeeded with.
I wouldn’t be at all surprised if the beauty filters were directly inspired by autotune, given that the first (I think?) app was called facetune.
That sounds an awful lot like a portmanteau of facetime and autotune.
