Any recommendations for reliable storage?

Recommendations are difficult, because reliability varies from model to model (even within the same brand) and there is no useful data until a model is more than a few years old. What we can do is follow the data available from an independent source with large sample sizes:

https://www.backblaze.com/blog/category/cloud-storage/hard-drive-stats/

My personal experience over the most recent 15 years:

• WD mechanical drives generally offer the best balance of longevity, price, and noise among the brands I’ve tried.
• Hitachi drives do well on reliability (perhaps better than WD) but can be too loud for a home environment.
• Seagate drives fail so often that I won’t use them any more, unless they’re free, second-hand, and given only disposable data.
• I have no recent experience with Toshiba.