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schizoidman@lemmy.ml to [Dormant] Electric Vehicles (Moved to [email protected])@lemmy.worldEnglish · 1 year ago

Ford cancels EV battery orders as losses widen to $130,000 per vehicle sold

www.notebookcheck.net

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Ford cancels EV battery orders as losses widen to $130,000 per vehicle sold

www.notebookcheck.net

schizoidman@lemmy.ml to [Dormant] Electric Vehicles (Moved to [email protected])@lemmy.worldEnglish · 1 year ago
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Ford's Model e division is now losing over $100,000 per EV sold. As a result, the carmaker is looking to scale back EV production, according to industry insiders who claim Ford has cut back on battery orders significantly.
  • randomaside@lemmy.dbzer0.com
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    1 year ago

    That’s what happens when you have to be a loss-leader to secure your position in the market. Even when the government steps in to protect you you still claim it’s a loss even though you’ve been crowned leader.

    • laughterlaughter@lemmy.world
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      1 year ago

      Is Ford the leader in the EV market?

      • randomaside@lemmy.dbzer0.com
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        1 year ago

        In reality no, they are not.

[Dormant] Electric Vehicles (Moved to [email protected])@lemmy.world

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