• ricecake@sh.itjust.works
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      6 months ago

      I take it you’re from the UK?
      It’s jam, the spread for toast, not the wobbly dessert that shouldn’t go on toast.

      It’s a liquid when it’s hot and it thickens into a spreadable gloop when it cools.

      This is a cheaper brand meant for quick kids lunches, not a “high end” one. There’s nothing stopping anyone from putting a “good” one in a bottle, beyond it just Not Being Done.