I’m not straw-manning, you said before with regards to looking up the spoiler effect “I have. it’s not a natural phenomenon, it’s a story that the media tells.”

in that context, the fact that the media says it and academics say it is a reason some people might believe it. i’m saying even if you do believe it, it’s an undisprovable claim. it has little explanatory power, and ultimately, yes, is a myth.