Boomers yelling at AI generated cloud. I personally don’t mind it, being an intro only. It doesn’t look bad, it looks fitting. Could a human artist do a better job? Maybe. But I feel like this was an art driven decision being an AI tool used to create the intro. So a human artist is the wrong “tool” for this job, based on the vision and idea to use AI.
Me, the consumer, don’t care much how it was created. I judge the final product only. However, I am not a fan and not an artist, so my view is not more or less important. But it feels to me like this is getting a bit too much hate. Maybe the AI tool was used as an additional marketing gag, so people talk, report and watch the movie.
Wow I thought this was going to be a fan made marvel trailer from AI art but the actual animators using AI art is a new one.
I can see it being a great stylistic choice given the context. AI is able to nail the lowest point of the uncanny valley, and that makes a lot of sense for the shapeshifting stuff going on in this series.
But from a broader social choice, I think it’s in bad taste. I personally think that AI art is copyright infringement on a massive scale. It rubs a lot of artists and people invested in art in the wrong way.
“For Marvel, whose whole empire is built on the work of artists to do this is disgusting and I for one shan’t be watching,” tweeted Marvel comic artist Christian Ward, who worked on Black Bolt.
I shan’t understand why that particular word choice.
LittleKuriboh quipped, “Look, if skrulls were as easy to detect as AI art is, the secret invasion would’ve lasted until suppertime on day zero.”
I don’t always get his humour, but this one is pretty on point for me.
I don’t always get his humour, but this one is pretty on point for me
I think that’s really the idea of using AI art. They want to nail the lowest point in the Uncanny Valley, and some models do that.
Though using AI art in a commercial property makes me very uncomfortable with the broader context in mind.