• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
    • NekkoDroid
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      5 months ago

      (I think that’s their goal, either ads or no watch)

      • NuXCOM_90Percent@lemmy.zip
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        5 months ago

        Shhh. It is a huge “fuck you” to google to not use their bandwidth or servers for free. Not the actual goal of this.

    • brianorca@lemmy.world
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      5 months ago

      They don’t want you if you’re not watching ads or paying money. They don’t want to give you bandwidth for free.