- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
I’m surprised DRM’d webpages haven’t been a thing until now.
They’re trying. Give them some time. Users will lap it up like idiots instead of just saying no.
Google was working on a feature that would do just that, but I can’t recall the name of it.
They backed down for now due to public outcry, but I expect they’re just biding their time.
Web environment integrity
Thank you! I was struggling to remember the proposal name.