I seem to have missed reading about this Privacy Preserving Attribution API before this release. I’m still reading up on this now and might be misunderstanding, but how enticing is this really to advertisers if the user data is supposedly anonymized? Also, is there some type of monetary exchange between organizations? If not, then I’m failing to see why Firefox would need to send this data in the first place.
The advertiser gets to know that placing ads on <some domain> worked better than placing them on <some other domain> or even that one ad worked better than another on the same domain.
The assertion is that advertisers don’t need to track people, they just need to know if the ads are worth paying for or not…
I guess that makes sense. I’d be curious to know how attractive this will be in the long run for advertisers, considering they or the ad exchanges go to such great lengths to track and fingerprint users. Interesting experiment.
Together with our co-authors from Meta, we’ve recently proposed IPA to the Private Advertising Technology Community Group, or PATCG. PATCG is a group in the W3C specifically formed to work on improving advertising without compromising on privacy.
It’s spyware.
Whoever is running the aggregation service can see where you have been.
I seem to have missed reading about this Privacy Preserving Attribution API before this release. I’m still reading up on this now and might be misunderstanding, but how enticing is this really to advertisers if the user data is supposedly anonymized? Also, is there some type of monetary exchange between organizations? If not, then I’m failing to see why Firefox would need to send this data in the first place.
@[email protected] @[email protected] I believe it’s just about attribution.
The advertiser gets to know that placing ads on <some domain> worked better than placing them on <some other domain> or even that one ad worked better than another on the same domain.
The assertion is that advertisers don’t need to track people, they just need to know if the ads are worth paying for or not…
I guess that makes sense. I’d be curious to know how attractive this will be in the long run for advertisers, considering they or the ad exchanges go to such great lengths to track and fingerprint users. Interesting experiment.
It’s spyware. Whoever is running the aggregation service can see where you have been.