Logitech CEO Hanneke Faber recently discussed the possibility of one day selling a mouse that customers can use “forever.” The executive said such a mouse isn’t “necessarily super far away” and will rely on software updates, likely delivered through a subscription model.
Speaking on a July 29 episode of The Verge’s Decoder podcast, Faber, who Logitech appointed as CEO in October, said that members of a “Logitech innovation center” showed her “a forever mouse” and compared it to a nice but not “super expensive” watch. She said:
I’m not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it’s a fantastic-quality, well-designed, software-enabled mouse? The forever mouse is one of the things that we’d like to get to.
Having to pay a regular fee for full use of a peripheral could deter customers, though. HP is trying a similar idea with rentable printers that require a monthly fee. The printers differ from the idea of the forever mouse in that the HP hardware belongs to HP, not the user. However, concerns around tracking and the addition of ongoing expenses are similar.>>>>
I have to question in what world one would need “the latest mouse” every year. The only reason is if Logitech makes such a crap mouse that it starts to fall apart, thus necessitating a new one.
The only other avenue is that the mouse just gets more and more bloated with additional “features” year-on-year.
The principle isn’t the worst, but the implications are less than ideal
There are people who buy a new phone every years, even though they don’t really need to. Why wouldn’t the same philosophy apply to some people who are enthusiastic about computer hardware? Actually, when it comes to CPUs and video cards, it already does.
But anyway, even though the customer could get some perceived benefit from this arrangement, the company would still benefit more from the perpetually rising stock value. You know the usual capitalist mentality that would drive this sort of innovation and product development.
Because mice are a solved problem. New phones can ostensibly have new features, better cameras, better displays, etc. Similarly, new cards and CPUs can give you measurably better performance.
A new mouse is something you get when your old mouse is broken, and if that’s happening every year, then there’s a big problem.