A media firm has admitted that it can target adverts based on what you said out loud near device microphones.

A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.

Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.

In a pitch deck presented to Google, Facebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.

  • tias@discuss.tchncs.deEnglish
    371·
    2 months ago

    Critically, “Meta, Amazon, and Microsoft told 404 Media they have no involvement with CMG’s Voice Data tool.”

    But more importantly, they can’t listen on your microphone unless you give them permission. It’s not a thing that is technically possible. And like the article says, these days phones even show an indicator to alert you when the microphone is on.

    • deadcade@lemmy.deadca.deEnglish
      131·
      2 months ago

      That indicator and the permission system are provided by the OS on your phone. If you trust your OEM not to abuse it, then it works. If the company that made your device is facebook, neither of those features prevent facebook from listening in 24/7.

      • GreyBeard@lemmy.oneEnglish
        2·
        2 months ago

        I also think people discount the power of advertising when they think Facebook or Amazon is listening to them. They don’t think that maybe why they were talking about xyz was because they saw an ad for it. Then they saw another ad for it after they talked about it and got confused on cause and effect.

    • Ming@lemmy.dbzer0.comEnglish
      8·
      2 months ago

      Yeah, no need for voice data, they just use search patterns. It’s easy to feel like they’re listening to you and serving you an ad for something you said or talked about, but most likely it’s just something the user searched for.

      • tias@discuss.tchncs.deEnglish
        8·
        2 months ago

        Search patterns yes, but also location data, and it’s aggregated over all your friends. So if you go to a restaurant together with a friend who recently searched for some clothes brand, the algorithm will know that and show you ads for that brand. Chances are you talked about his interests when you met, so you incorrectly infer that it was listening to the conversation.