I get that it started for free with less intrusive ads, but YouTube has had a huge impact on the way we all share and consume information. Understanding how much money it takes to run a service with the technology needed to provide high definition videos on a site that is up 99.9999999% of the time, I have no issue paying for a service that has changed my life in many positive ways. Now I do hate price gouging like everyone else, but it’s inescapable from gas & groceries to all streaming platforms.
Gabe Newell, the founder of Valve (Steam) had this to say
“Piracy is almost always a service problem and not a pricing problem”
So many people are willing to pay if it’s a good experience. But if the experience sucks, people with money will find a better service, which in many cases ends up being free. If I wanted to have ads dumped everywhere while I watch videos, there are services that offer that “experience” for free.