"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.
And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."
I love it, but I feel obligated to say
"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!
No, it makes sense. I understand, but it makes a lot more sense
Ok but this is a good way to raise awareness about the issue. Many people will pick these bars in the store without knowing much about the brand. Then when they eat it, they will probably wonder why it’s divided like that and the explanation is right there on the inside of the wrapper.
And then never buy them again because they are difficult to break evenly. Great idea but poor execution imo.
Do you buy chocolate based on convenience over taste?
Price usually
My internal chocolate bar cost has gone way up. I find the stuff at the bottom (like the stuff at the checkout) doesn’t even taste like chocolate anymore. I usually get something from the specialty section now.
I agree. The budget snack items like chocolate, chips and so on have, in my opinion, lost a lot of quality; they taste a lot greasier, have worse “mouth-feel”, or are just sugar with less aroma depending on the product. I also buy less, but higher quality stuff now in comparison to 20 years ago. (Central Europe here)
lol imagine sharing your chocolate bars with other people, tssk (/hj)
fr tho if that bothers you, the inequality that comes with other chocolate brands should bother you too
not saying Tony’s is 100% fair, but at least they put in a lot of effort to make it as fair as possible
When did I ever say anything against that or that I am ok with slavery?? I even mentioned it as a good idea but with that execution, you will be cutting your own sales. At the end of the day, it’s a product for consumers and if your idea, no matter how great and noble it is, compromises on the experience then you will lose customers.
It well be cool to see for the first time but I certainly wouldn’t pick it up again if there are similar products with similar ideology on the shelf which is much easier to consumer. If this worked then good for them but I doubt it well work for long.
Also who the hell mows down an entire bar in single sitting, is that an American thing? I usually buy a bar of dark chocolate and eat 1 piece after every meal or when I am bored/hungry. I would never pick something like this other than maybe the first time and fiddle with it every time making a mess trying to break a piece.
if there are similar products with similar ideology on the shelf
that’s the thing: there aren’t
There are literally hundreds of them. Maybe the availability is different in your area but I can guarantee you that they are not the only one. But regardless you are missing the point.
It’s good for a company to be ethical but if you can’t sustain a business enough to make a difference then it’s pointless. At the end of the day, a business is there to make a profit. If you ignore majority of the customers and focus on the small fraction who cares about ethical products enough to make compromise then you can’t stay float for long.
It’s a good novel approach to raise awareness but the cost for it is too big, that was my point.
Bro it’s just uneven pieces of chocolate it’s not that of a big deal. Clearly they can sustain a business because I’m encountering their products more and more often. Apparently they don’t need the support of people like you who nitpick about every little thing so go ahead and buy other brands if that’s what makes you happy.
Yeah this copy needed a couple more drafts/notes.
It doesn’t make sense for cars to have 4 equal sized wheels when there is so much inequality in the auto industry.
Staggered setup vehicles are the true champions of justice, urging us all to get a grip on inequality within the industry.
My center differential disagrees
I do like these bars but breaking it into pieces without a mess is difficult. I’ve had to resort to putting the entire thing in my mouth and waiting for it to melt down my throat.
I guess we’ll just have to deal with slavery then
If only there was some middle ground between hard to eat chocolate and modern day slavery.
But the slavery is where the flavour cones from!
That and the lead that is in it.
Especially the dark ones require a lot of force to break. I see it as a challenge.
You break it while the packaging is intact
The geopolitical meta is strong here
Giggity
It is a mess, which is why I thought it’s intentional to make it difficult to apportion your dose of chocolate, in effect making you eat more. And all this stuff about inequality sounds like the worst BS possible.
If they paid the farmers more they could just make regular shaped chocolate
Fait point, but it’s a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don’t), the industry as a whole would still have this problem.
I think that is exactly why this company was founded.
The “lonely” part of the name comes from how they’re the only player in the industry trying to do what they do.
They cut out the white chocolate south and milk chocolate north.
They literally do, and their chocolate is a little more expensive because of it
But they’re not Hershey or Cadbury (whoever owns them, forget the name rn), or even close to them in size, so they can’t just fix the industry all on their own
In 2010, Kraft bought Cadbury. Kraft then split up into Kraft (roughly: cheese for the US) and Mondelez (roughly: sweets for RoW), with Mondelez taking along with it Cadbury.
Fuck Nestle
Oh yeah they do chocolate too
Fuck Nestlé, I try to forget they exist and buy anyone else’s shit
I’m a simple man. I see “Nestle” and my rage knows no bounds.
Literally
Cadbury (whoever owns them, forget the name rn),
Kraft, now called Mondelez
Also Mars is the largest confectionery brand
Ok, I was actually pretty sure Mondelez was the name but was too lazy to google it
And I almost said mars instead of Hershey, then mistakenly thought Hershey’s owns Mars when I know Mondelez owns Hershey and so I basically listed them twice
Don’t Lemmy right after you wake up, kids, you’ll look silly
And miss out on this marketing opportunity? Lol don’t be ridiculous.
Some info, that’s interesting and helps balance this blatant advertisement. Tony’s was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that’s part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn’t. He started out Tony’s Chocolonely to attempt to change the chocolate industry. He’s not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they’ve lost sight of the aim: slave-free chocolate.
Wait, failed how? I didn’t know about this part.
This article is from 2015. By then it’s been 10 years since the company started, and he already left it. In the article he explains that still only 25% of the cacao used in Tony’s Chocolonely is guaranteed slave-free, let alone that they’ve had any significant impact on the industry at large. He says the situation of slave labor in cacao industry has only worsened. Tony’s has changed the message on their product “100% slave free” (which was false advertising) to something like “working together towards slave-free chocolate”, which he concludes to be meaningless marketing. It’s rather bizarre that such a message is allowed on a product that contains cacao from slave-labor…
Wow, that sucks. Thanks for sharing it. I’m going to try to look up what the current status is.
Damn that’s just an ad. There is no escape
It probably taste like shit american chocolate too. I tried Aldi’s chocolates and can’t go back.
Same. I am obsessed with their peanut butter cups and the peanut and cornflake bars.
It isn’t American, and it doesn’t taste like shit.
The founder, Teun van der Keuken, is a Dutch guy. He started this journey with sueing himself before a Dutch judge, on account of participating in slave labour (by buying chocolate in a supermarket, knowing that it’s likely produced by slave labour)
Sounds cool. I’ll give it a try. You know where I can get some? I like Aldi chocolate cause it tastes good, cheap, and doesn’t use slave labor
I know you can get it at Albert Heijn
Edit: I just learned that Aldi chocolate is sourced through Tony’s supply lines, so they should be the same level of slave-free
I want to like this chocolate, but it’s just so bland.
I think it’s delicious.
Are you American as I find your chocolate far too sweet so perhaps you just like sugar and not chocolate.
I realise that might sound offensive but I don’t mean it that way, just curious.
I don’t like chocolate that much, but if I do have it, dark all the way. The less sweet the better. I’m sure I have some limit, like 90% probably too much, but I definitely like less sweet.
Me too :) I just thought that thread was funny
Swedish. I think Marabou and Fazer taste 100x better than Tony’s, but maybe I have to give it another chance. Not like I eat chocolate that much anymore so it couldn’t hurt.
And I do love dark chocolate as well.
Are those as ethically sourced?
Doubt it, which is why I rarely eat them anymore
It’s also why I no longer buy it. It’s a PITA to eat.
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That’s what this company is trying to change.
Around $5 and good chocolate
Bought some for 2.5 Euros 2 werkstatt ago.
They are also 6€ so, not for me.
Treat yourself one time. The quality of the chocolate is so much better than the garbage shoveled out by Hersheys.
My spouse and I discovered their chocolate by chance. It’s now our go-to because of their business practices and their quality.
The problem is that other chocolates are too cheap and literally use slave labor.
Quite succesful in the Netherlands.
In 2003, after discovering that the majority of chocolate produced at the time had links to human exploitation, Dutch television producer and journalist Teun van de Keuken began producing programs about the horrors of the commercial cocoa industry on his show Keuringsdienst van Waarde. Furthermore, he submitted a request to be prosecuted for knowingly purchasing an illegally manufactured product, which prosecutors declined to do.
After three years of unsuccessful attempts to change the industry through investigative efforts, Van de Keuken decided to start producing chocolate bars himself. The brand was called “Tony’s Chocolonely” with “Tony” (= Teun) and “Chocolonely” in reference to Teun van de Keuken feeling as if he was the only person in the industry who was interested in eradicating slavery. Van de Keuken sold 20,000 bars in two days.
https://en.wikipedia.org/wiki/Tony's_Chocolonely https://en.wikipedia.org/wiki/Teun_van_de_Keuken
It’s making its way into Belgium too!
Oh yeah they have been here in DelHaize and Albert Hein (both owned by the dutch company) for a while and are now popping up in Colruyt and spar I think.
This is my favorite brand of chocolate rn
It was my favorite too up until recently. It has been dethroned by Choceur brand from Aldi.
Choceur is meh at best.
What’s your location?
It’s European baseline quality. Still I’m low-key addicted to their cream/coffee combo. Moser-Roth (also Aldi, produced by Storck just like Choceur) is approximately Lindt quality, that is, still meh but at least it’s not overpriced AF.
Actually good chocolate costs actual money. Stuff like Domori where you’re looking at 20 Euros for 100g, or stuff you don’t even get in retail, any retail, you have to drive to Belgium and visit a small chocolatier hidden in some back alley. People who buy top-grade beans at auctions, instead of whole harvests from trusted producers, much less random shit off the commodity market.
Decent Criollo cocoa powder (also nibs) can be had for the price of supermarket “brand-name” cocoa powder, though, definitely worth it. If you compare it to the likes of Nesquick you’re getting at a like 1000x price difference (Nesquick is mostly sugar and starch, not cocoa).
It’s pretty average I find? Like it’s just cheap shit they sell at the supermarket.
It’s better than Hershey’s. Hershey’s is what I consider average and that shit is hot garbage.
Isnt it almost blasphemy to call Hershey actual chocolate?
I don’t think we sell Hershey’s in my country, but yeah most American chocolate isn’t really thought of as real chocolate here. So I could see Tony’s being good in comparison.
The plain milk chocolate ones are meh but the other ones with nuts or salted caramel are quite nice.
Funny that they made their brand the biggest piece of all in the representation.
I’m reading it like they colonize Africa directly
“It’s UNFAIR that all of these countries exist! All must bow before Tony’s West African Company.”
Tony’s West African Minimum-Security Chocolate Manufactorium - formerly several countries.
