The Epic First Run programme allows developers of any size to claim 100% of revenue if they agree to make their game exclusive on the Epic Games Store for six months.
After the six months are up, the game will revert to the standard Epic Games Store revenue split of 88% for the developer and 12% for Epic Games.
This is a fair point, Valve has earned that 30% cut imo, the amount of stuff they offer to devs is pretty impressive, meanwhile Epic is still playing catch-up. I guess they’re still trying to establish a good user base that they can point to as consistent income outside of Fortnite, and this is an option they’re going for.