Maybe the irony style that hovers between post-irony and meta-irony went over your head.

I did very cool things like build refactoring tools for spreadsheets—but the only thing people generally cared about was telling me over and over that spreadsheets are not programming languages. And it never became clear why that is. Argumentation that could easily be refuted (yes, spreadsheets are Turing complete, thank you very much) did not help in any case: Saying that spreadsheets are code is outside of the Overton window of acceptable PL opinions, I learned over and over again.

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So the way we construct what is a programming language is social, groups decide what is in and out, and if you are out, like spreadsheets, and thus like in early in your career, you cannot participate in the world of PL. If we want to study this phenomenon, we cannot do that in the realm of PL itself, you will need theories about how social constructs work, and that is where feminism can help!

This is excellent, at least for beginners (a bit too obvious and derivative for me).