Has YouTube experienced enshittification?

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    27 days ago

    Enshittification has 3 steps:

    1. Make a good platform for users
    2. Make the platform worse for users, but better for business customers
    3. Make the platform worse for users and business customers to maximize profits

    Youtube is past the first step

    In the comments for this post i have seen 3 explanations:

    Boosting smaller youtubers, which would not make the platform worse for the users, meaning that it couldnt be part of the process

    Boosting radical youtubers, which would make the platform worse for business customers, but not increase profits, meaning that it couldnt be part of the process

    Making people click on videos more often, which goes against attempts to make people watch single videos for longer

    This is just a terrible change, there is no overused word to describe it