• brsrklf@jlai.lu
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    1 day ago

    AI-generated products can be a bad fit for news

    No shit. The fact they only discovered that once they’ve got burned proves they never even questioned what generative AI does.

    Though I’m sure half of the blame is from them asking it to tack the most clickbaity headlines on every article they can. Even human editors all but outright lie in those, of course an AI is going to hallucinate you the best title it can.

    • vrighter@discuss.tchncs.de
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      3 hours ago

      they didn’t. This is about a properly written headline by BBC being butchered when summarized by apple intelligence, which they have no control over.

    • patatahooligan@lemmy.world
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      1 day ago

      The article doesn’t explicitly state it, but the wording implies that this headline was not created by BBC. This appears to be a service running on Apple products producing its own summary of the news article. So the BBC didn’t get burned by something they did and that’s what they’re complaining about.

      • brsrklf@jlai.lu
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        1 day ago

        Oh, well that’s different. There is no reason Apple should be editorializing their content like that.

          • my_hat_stinks
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            9 hours ago

            That’s bullshit. You’re not absolved of all wrongdoing because you used a computer as a middle man.

            Apple chose to implement AI for this purpose, they are responsible for all output.

    • Morphit @feddit.uk
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      1 day ago

      That’s the BBC criticising Apple for indiscriminately mangling all notifications with AI, like news headlines. The BBC could boycott the Apple platform, but that’s basically their only lever to stop Apple doing this besides asking nicely.

      • brsrklf@jlai.lu
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        1 day ago

        I didn’t get that from the article but then, yeah, if it’s Apple rewriting BBC headlines like that, what the hell are they thinking.