• BalpeenHammer@lemmy.nz
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    1 year ago

    Advertising the production of our agricultural sector as non-GMO was never going to turn in into a premium product

    this is where you are wrong. Right now in the USA and Europe there are no labeling laws so the consumer can’t be sure they are getting a GMO free product. If the entire country was GMO free the people who want non GMO products would gladly pay much more for NZ made products because they would know it’s “pure”.

    And we wouldn’t have been the only ones appealing to that market. Gambling the entire agricultural sector on being able to dominate that tiny sector would be incredibly dangerous.

    No other country would be GMO free so we would be the only ones and we already gamble our entire economy on just avocados, kiwifruit and milk. We saw what just one little disease did to the kiwifruit industry and our economy.

    My current pick for illustrating that would be Fonterra - it’s my understanding that the vast majority of Fonterra’s exports are milk powder bound for a spectacularly large range of industrial uses.

    yes and competing with Canada and the USA for the lowest price while doing it. It’s a terrible strategy.

    Overseas, there are companies slowly ramping up the production of milk grown in vats using GE yeast.

    Are they? Which countries? What’s the brand of milk? How much of it is being sold? I haven’t heard of anybody selling yeast milk so this sounds like a folk tale to me.

    Fonterra could try and move all of that production to premium produce for the consumer, but if that market existed, I would have thought they would have already done it.

    they can’t. There is nothing differentiating fonterra milk powder from any other milk powder. They should have concentrated on value add products like cheese and such but as I said we suck at capitalism in this country.

    • tirohia
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      1 year ago

      We might have been the only country. There would have been a tonne of other companies not from New Zealand competing in that market though. I odn’t think we’re going to agree on that though so … moving on.

      There being nothing differentiating Fonterra milk powder from any other milk powder is entirely my point - if they could have moved their production to premium markets, they would have. They haven’t, which suggests to me that they can’t. So at least we agree on that :)

      The milk in a vat thing, it’s been around in some fairly primitive forms for several years, it’s been very interesting watching it develop.

      https://phys.org/news/2021-01-yeast-cow.html

      https://www.theguardian.com/food/2022/sep/18/leading-the-whey-the-synthetic-milk-startups-shaking-up-the-dairy-industry

      https://www.washingtonpost.com/business/2023/03/12/precision-cultivated-dairy/

      https://www.abc.net.au/news/2022-08-30/synthetic-milk-made-without-cows-may-be-coming-to-supermarket/101383770

      There’s a bunch of companies - Perfect Day and New Culture in the US, Legendairy Foods in Germany. Remilk in Israel. If there’s not someone, somewhere in amongst all that planning on ramping up produce milk powder for industrial uses, I’d be very surprised. As I say, companies who use milk powder in their industrial processes, literally do not care if it comes from a vat or a cow. Short term not so much. Long term, I don’t see how this doesn’t screw Fonterra if they carry on as if it was nothing.

      • BalpeenHammer@lemmy.nz
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        1 year ago

        We might have been the only country. There would have been a tonne of other companies not from New Zealand competing in that market though.

        How so? How many other countries were even thinking about being GMO free?

        There being nothing differentiating Fonterra milk powder from any other milk powder is entirely my point - if they could have moved their production to premium markets, they would have.

        That makes no sense. Their entire business is to control the milk market in NZ. How could they move their production to another country? Are they going to ship liquid milk elsewhere and then turn it into powder there?

        The milk in a vat thing, it’s been around in some fairly primitive forms for several years, it’s been very interesting watching it develop.

        I know, I know. Any day now it’s going to happen.

        As I say, companies who use milk powder in their industrial processes, literally do not care if it comes from a vat or a cow.

        What percent of the milk consumption in the world is for industrial processes?

        I don’t see how this doesn’t screw Fonterra if they carry on as if it was nothing.

        maybe they don’t care about the 0.001% of the milk market this doesn’t give a shit about how milk tastes or makes cheese or yogurt or whatever.

        • tirohia
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          1 year ago

          You don’t have to be a country to sell GMO free produce.

          By market, I meant the market for a product, not a physical place - the market for milk powder vs the market for premium ice cream for example.

          I wouldn’t say any day, but it will happen. Fonterra ignoring it demonstrates a lack of foresight - illustrating one of the reasons we’re bad at capitalism.

          Don’t know the percentage of the top of my head, but milk powder (or casein derived from milk powder) is used in paints, paper manufacturing, textiles, it’s used a an ingredient for a whole bunch of things in labs, packaging, an additive to some plastics, in some places an additive to concrete, it’s used in cosmetics. Whey is used to produce industrial alcohol (Fonterra used to make this, don’t know if they still do). It’s got a lot of non-food related uses.

          And even in the food industry, corporations like Nestle aren’t going to care where it comes from when they’re using it to adjust fat or protein content in the vast majority of their foods.