Ok hear me out. I’m a book author, I write a book and try to sell it for £100 while all my peers are selling books at 60 or 70. I spend the most money imaginable making my book. It’s quite possibly the largest book in existence thanks to the effort of me and 5000 other people. I lie awake at night worrying that we’ll never make back the money we’ve spent on it.

Wait what’s this? Some team of less than 10 people has written a 3-page book and sold it for 2.50? And people are… Buying it?! But why? Look at the size of my book, clearly it must be better because it’s so big, so fancy, so expensive! Every letter cost me millions! I read the 3-page book. It doesn’t have money dropping from each letter like mine. It has a beginning, middle and end but mine has 500 acts each more expensive than the last. Surely it’s not that good… It’s pretty great actually. I have learned nothing from this experience, even though it’s happened a hundred times. I will still make more money than entire countries, somehow.